Fair trade is generally associated with tangible goods and products such as coffee, chocolate, and sugar in which farmers and producers in the developing world receive better prices, work in better conditions, and initiate more sustainable production methods for their goods. Fair trade addresses injustices associated with conventional trade in which poor producers are often discriminated against within a global marketplace. The idea of fair trade is establishing itself in the tourism industry as well. It is an industry where workers must also receive fair wages, good working conditions, and become empowered with commercial opportunities.
